How To Set Up A Jewelry Store
Keep Your Customer in Mind
We all know the main reason for selling any product is to make a profit, so when you are shopping on a wholesale website, keep your customer in mind. Shop for products with a friend or business partner as they can provide you with helpful feedback as to what your customer will be interested in. If you have no idea what your customer wants that is OK too! all jewelry wholesalers have a link on their website indicating what their best sellers are.
See the Light
Now that you have made your selection and you are ready to put those items on display, the most important factor we want to encourage you to invest in is lighting. Florescent lighting is not enough. We recommend halogen lighting. These lights can be displayed in the ceiling or in cases and they really bring out the glitz in jewelry.
Strut Your Stuff
Depending on the amount you are planning to sell, there are many set up variations for your merchandise display. Display your most important pieces at eye level. Keep your display area clean by putting out a few of the best looking of each piece and the rest in back stock. Place some items in the cash register area of your boutique. This is where most impulse purchasing takes place.
Some widely used forms of jewelry display are display cases (most expensive), build ups, and slat wall displays (lease expensive). Jewelry can be set on a variety of props as well. Wooden posts, dishware, mirrors, mannequins, pillows, trays, pouches, etc…And have plenty of mirrors for your client to view the jewelry on themselves.
Creativity and Uniformity
Be creative and uniform about how you want to organize your collections. Use a couple of colors and textures for your displays, but don not go overboard. Organize your jewelry so your customer has an idea of where to go to find a certain piece. Gold should be separated from silver, and rings should be separated from bracelets. And remember change is good, every once in a while it is good to reevaluate your set up and make changes where necessary.
SUCCESS!
Your jewelry display is now the hottest in town, and everyone wants to see what you have!
About the Author
J. Goodin, Inc. is a jewelry wholesaler with more than 25 years in the Fashion Jewelry business, distributing products to boutiques, gift shops, jewelry stores, and online retailers around the world. For more information about wholesale jewelry, please visit http://www.jgoodin.com